We’ve been introducing product diversification,” Martinelli says. “And we felt like our brand deserved to have more breadth to it. We want people to think of us as being more than apple juice, but we don’t want to take anything away from that because it’s obviously what we are most noted for. But after 143 years, it’s time to branch out a little bit.”

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We have a special blend, which is one of the reasons why our juice tastes better,” Martinelli says. “Whenever there is a blind taste test and the judges don’t know the brand, we win hands-down all the time, and we’re very proud of that. It’s our claim to fame and the thing we’re most known for and the reason we have the premium position in the category.” One cup (240 ml) is also the recommended daily limit for adults ( 23, 24). 2. Low in vitamins and mineralsA 1-cup (240-ml) serving of apple juice is not a good source of any vitamins or minerals, meaning it doesn’t supply at least 10% of the Reference Daily Intake (RDI) for any micronutrient ( 1).

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For example, when healthy adults ate a breakfast of apple juice, bread, and peanut butter, their rise in blood sugar was 30% less compared to the same meal without peanut butter ( 26). 4. Encourages tooth decay If you drink nonorganic juice, pesticide contamination is another concern. Pesticides are chemicals used to protect crops from insects, weeds, and mold. The majority of store-bought apple juice is clear in appearance, meaning you can easily see through it. Organic varieties are more commonly available in the cloudy form. Twenty years ago, Martinelli’s expanded within familiar territory with new sparkling cider flavors such as cranberry and grape. Five years ago, it added pomegranate to the portfolio and four years ago launched a much-extended line with pear, peach, raspberry, wildberry and mango, with mango taking the lead in popularity among these new flavors. As these ciders continue to sweep the category along with their classic forefather, Martinelli’s then decided to fall a little farther from the tree. If you drink apple juice, portion control is essential. A 1-cup (240-ml) serving has 114 calories, while a medium-size apple has 95 calories ( 1, 18).For more polyphenols, opt for cloudy juice — which contains pulp — rather than clear, which has the pulp removed ( 7). If you drink apple juice, avoid swishing it around in your mouth. The longer your teeth are exposed to sugar, the more likely you’ll get cavities. Using a straw may also reduce your risk of tooth decay ( 27, 29). 5. Contaminated with pesticides Though electrolyte drinks are specially formulated to rehydrate, some children don’t like the taste and won’t drink them. They’re also relatively expensive. Plant compounds — including polyphenols — in apple juice may be particularly beneficial for heart health. In Martinelli’s time-honored tradition, the apples are pressed, and the juice is allowed to settle and be filtered at orchard temperature. Total extraction isn’t possible and some juice is left behind in the apple pulp, but the fresh apple flavor remains intact.